Eloqua

Thursday
May 1, 2008

2 PM ET, 11 AM PT,
18 PM GMT

Speakers

BILL GOLDER
STEVE WOODS
AND DREW CLARKE
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Register Now!

Learn where you stand, and how you can improve, in a complimentary Webinar presented by Eloqua and Miller Heiman. Miller Heiman's EVP of sales, Bill Golder, will explain how increased visibility into buyer behavior can push leads deeper into the sales process and sharpen customer focus. Steve Woods, Eloqua's Chief Technology Officer, will show how Marketing's access to customers' online behavior provides more insight into the leads they hand to Sales. Finally, Drew Clarke will detail how efforts to align Sales and Marketing have paid off for Cognos. Attend this Webinar to discover:

  • How aligned your Sales and Marketing teams are, versus how aligned they could be
  • How the Internet-driven buying cycle changes have made Marketing vital to providing customer insight for Sales
  • Differentiators between Winning Sales Organizations (WSOs) and their competitors
  • Insight into how your organization can achieve alignment, no matter how far apart Sales and Marketing may appear to be
  • The measurable competitive edge that comes from alignment

Who Should Attend

SENIOR EXECUTIVES,
MARKETING PROFESSIONALS,
AND THOSE SEEKING INSIGHT
AND BETTER CREDIBILITY
FOR THEIR ORGANIZATIONS

Register Today!

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My Top Marketing Challenges are:

Marketing Accountability Automate marketing Processes
Better metrics and reports Generate more and better qualified leads
Make your web site a lead generation engine Marketing effectiveness
Multi-Channel Campaigns Bigger Budget
Deepening customer relationships Other
Bill Golder
Bill Golder, Miller Heiman's EVP of sales, has extensive sales and sales operations experience working within complex, multi-channel, matrix management organizations. His primary expertise is leading business-to-business sales of professional services, as well as multi-unit operations management.

He has proven success in leading key change initiatives related to sales compensation, organizational realignment, sales optimization, training, product development, and operational improvement. His key strengths are in driving results, developing and implementing strategy, and managing and leading sales teams. Bill has a reputation for taking on tough assignments and successfully turning around difficult situations.

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Steve Woods
Mr. Woods cofounded Eloqua in 1999 and has held the position of Chief Technology Officer since that time. Steven brings to Eloqua years of experience in software architecture, engineering and strategy, and is responsible for defining the technology vision at the core of Eloqua's solutions.

Steven's insights into the application of technology to the sales profession have been key to Eloqua's consistent record of client satisfaction. Prior to cofounding Eloqua, Steven worked in corporate strategy at Bain & Company and engineering at Celestica. Steven holds a degree in Engineering Physics from Queen's University.

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Andrew Clarke
As Vice President of Americas Marketing, Drew Clarke drives the strategy of the North American field organization and oversees the marketing systems, processes, and operations at Cognos. Since joining the company, Drew has transformed and invigorated the department through the use of Cognos’ performance management solutions to dramatically improve both demand generation and revenue creation.

Prior to joining Cognos, Drew served as VP of Global Marketing Operations at Parametric Technology Corp and led the Americas Marketing Organization at Siebel Systems. He was instrumental in building the organization recognized by IDC for the 2004 Best Practice Award for Sales and Marketing Alignment.

Additionally, he was appointed by Governor Romney to serve on the Advisory Board for the Emerging Technology Fund for the Massachusetts Development Agency. He has a B.S. from the United States Military Academy and his M.B.A. from Harvard Business School.

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